We’ve all been there: signing up for a new app or platform, only to forget about it a few days later. 😅
As founders, or maybe part of the product team, we often focus on metrics like the number of registered users. You want to have as many people registered as possible, which you can then try to convert into active and paying users. We definitely did it for Tees.co.id. 👕
But recently, I encountered a platform that offered an intriguing option: the ability to delete your account immediately after registration. Well, this certainly unusual, and it made me pause to consider whether I really needed another account.
Here’s why I think this approach is interesting.
🎯 Quality > Quantity: By encouraging users to think twice about registration, platforms might attract more committed users. We can optimize user experience more effectively.
👥 Users first!: It shows that the platform prioritizes user experience over inflated metrics. For me, I really appreciate it.
🧹 Reducing digital clutter: Many of us have dozens of dormant accounts across various platforms. This approach helps mitigate that issue. Fewer zombie accounts could mean better app performance. Win-win!
💼 Addressing multi-account scenarios: It acknowledges that users might have separate personal and work accounts, providing a clean slate when needed.
So how do we check whether we have an existing account? Usually, I’ll search my email (both personal and work) for welcome messages, as most apps and platforms will send one.
This new delete option doesn’t change that, but it does make me stop and think, “Do I really need another account?” 🤔
It’s a small tweak, but it could make a big difference in how we approach sign-ups.
What do you think about this approach? Happy to hear your thought! 💭
Originally posted on my LinkedIn
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