Seasoned tech guy on a journey to learn, unlearn, and relearn.
30-something father of 2 living in Bali, Indonesia. Try to build several businesses since 2010. Several failures paired with countless learnings along the way. Just learned to write my thoughts as, apparently, it helps me reflect, improve decision making, and maybe, just maybe, it can be helpful to other people.

Idle Musings
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A Journey Back
A few years back, when we were building our family’s future plans, financial projections became one of our biggest priorities. As someone who tends to be very realistic (pessimistic, perhaps), creating family financial forecasts felt difficult. It’s different from making a business plan.
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Build for User, Not for Metrics
We’ve all been there: signing up for a new app or platform, only to forget about it a few days later. 😅 As founders, or maybe part of the product team, we often focus on metrics like the number of registered users. You want to have as many people registered as possible, which you can…
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Experimental Mindset in Life
In business, we often conduct experiments to achieve our goals. These experiments help us discover what works and what doesn’t, with the aim of increasing business output. To make informed decisions about which changes to adopt, we need proper measurement systems in place. 📐 For digital products, A/B testing is one of the most common…
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Learning to Ask the Right Question
Asking the right question is, more often than not, harder than answering the right question. ❓
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Choose Productivity Tools by Needs, Not Popularity
Finding the right tools to get your (or your team’s) jobs done is different for everyone. There is almost no one-fits-all solution for this. And more often than not, you will need to experiment with a few possible solutions before finding the right one. Not necessarily the perfect one, though. Lately, we at OfficeBee have…
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Exceeding Expectations
Mendapatkan sesuatu yang melebihi ekspektasi umumnya menjadi pengalaman yang menyenangkan. Beberapa waktu yang lalu saya sekeluarga berkesempatan untuk mudik (DPS-CGK) menggunakan pesawat. Biasanya kami mengambil jalan darat, tapi karena menemukan promo tiket sehingga hitungan biayanya jadi sebanding, kami memilih pesawat. Sekalian memberi pengalaman naik pesawat buat anak yang paling kecil. ✈
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Moving to Bali
It’s been around 7 months since me and my family moved to Bali. While we’ve been thinking about this for about a year, the actual decision came roughly 3 months before our departure.
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Things I’m Interested on
Looks random. But it is what it is.
Tech Business
Having been involved in this field for quite some time, I’m interested in building tech business. I believe technology has been a proven catalyst in driving innovation, economy and people’s quality of life.
Specially interested in Product Management, Project Management and Tech Leadership
Football
Played football for fun since high school, and fell in love with it. I’m an avid Chelsea and Inter fans, and grew with Football Manager since CM era. Tweak my FPL team on weekly basis, still aiming to break the 10.000 rank barrier.
Japanese Culture
Have been reading manga since my childhood, I have soft spot for Japanese culture. I’m impressed with how children learnt various life skills since kindergarten, while being polite to each other.
Still hoping to be able to read the ending of One Piece during my lifetime. God bless Oda.
What I do
I work mainly in digital and tech space. I’ve been running my own businesses (with trusted partners, of course) since 2010.
Tees.co.id 👕
Largest creator marketplace in Indonesia, where anyone can start selling merchandises with their artwork. We also helps individual, corporation and communities to produce unique, high-quality merchandises.
- More than 30 product categories available, with popular choices includes T-shirt, Hoodie, E-Money and Notebook.
- A lot of product variants has no minimum order
- Trusted by tech startup and global brands such as AWS, Gojek, Tokopedia, Shopee, Nestle, and many more


OfficeBee 🏬
White-label marketplace and e-procurement provider, powering a few of nation-wide marketplace in Indonesia. We help businesses unlock their potential by operating a multi-vendor marketplace.
- Tailor-made for multi-vendor environment
- Support both managed and on-premise deployment
- Flexible engagement model
Flecto ⌚
The youngest in the family, a marketplace for luxury watches, with more than 5.000 authenticated watch listings available. Flecto serves both buyers and merchants; people in the industry who matter most in creating such experience, whether it is your first time or seasoned purchase or sale.
- Various selected pre-owned watches from popular luxury watches brand such as Rolex, Omega, Tudor, Patek, and many more
- Authentication and moneyback guarantee for every transaction
- Financing options for merchant and watch traders
